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You’re able to add a story (or part thereof) to one or more highlights.

You can add many Story Highlights (at least 20 or more according to Social Media Examiner’s research).

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You can keep Instagram Stories Highlights on your profile for as long as you want – they don’t expire after 24 hours so long as you set your settings to archive all Instagram Story content within Instagram.

The content you add to Highlights is evergreen.

Here are a few more things to know about Story Highlights: Note how Katie keeps her album titles short and succinct.

Your followers will also recognise your brand colours and be more likely to click, watch or read your content. Keeping it simple with bold or consistent colours can be very eye-catching. Katie Lance keeps her highlight theme simple with a consistent single color scheme of red background and bold white icons. In fact Digital Picnic have made it pretty hard to avoid clicking on their highlight albums – they are so bold and inviting! #4 Katie Lance It’s not just their logo that gets all the color love – they have also mixed their Instagram stories highlight icons with same bright hues, making their entire profile pop!

Their account just oozes bold, bright, FUN colors.

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The team at Digital Picnic know all about how to keep their brand in top-top shape. Their Instagram feed focuses on pretty macaroons and sweets and their Instagram Stories Highlight Icons for their Covers follow suit to keep the brand perfectly inline (and tasty!).

Our Menu – new food and drink items on the menu, shared in creative ways!Īmong the 3 examples below, Vainilla show us how to keep the color scheme balanced with the aesthetic of your newsfeed/grid theme.

They also ran a compeitition for those who vote by asking them to screenshot their vote.

Vote for Us – encouraging their fans to vote fore them in the Brisbane Eat Drink Awards.

Behind the Scenes – showing their chef plating up for a new launch, team menu tasting and training.

Events – including International Women’s Day (IWD), a collaboration with a new partner/supplier and and an upcoming wine tasting.

Here’s how the Osbourne is using Highlights, including albums for: The Osbourne Hotel does a great job of embracing Instagram Story features, using Instagram Story Highlights to share content on their profile about everything from Events to their Menu: Here are some great examples of Instagram Stories Highlights out in the wild: Great Examples of Instagram Stories Highlight Icons #1 Osbourne Hotel When somebody clicks the icon for a particular highlight album they can watch the story content that you allocate to that album. You can have up to 16 characters in your title but it’s best to keep it to 10-11 characters so that the complete title shows on your profile and doesn’t get cut off. It’s as simple as clicking the highlight button at the bottom of your story, and choosing to add the story or story segment to your highlight of choice, as follows:Įach highlight for Instagram Stories can have a short title. Stories (or part thereof) can be added to highlights as soon as they are published (even while they are still active for 24 hours on your account).

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The Highlights appear as a series of round icons or albums that sit just below your profile information, like these:Īdding your story to a highlight is easy. Highlights are an exciting feature for Instagram Stories that lets you combine multiple Instagram Stories into a playlist or album of content for your followers to watch at any time. Now we have Instagram Stories Highlights to add to the mix. Instagram Stories are a powerful way to engage with your followers and potential clients.

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In this post we show you what Instagram Stories Highlights are and why you might consider using them to reach more engaged Instagram users (who will click through on your content).Īnd the best part? We’ve got 50 FREE templates for Instagram Stories Highlight Icons for you to use right now to make your stories stand out!įirstly, let’s take a look at what Instagram Story Highlights are, and why you should care! What are Highlights for Instagram Stories? If you want to use Instagram Stories Highlight Icons to leverage the power of Instagram Stories – then you’re in the right place!